One by One
New Roots Recovery Village, Recipient

New Roots Recovery Village

Winchester, Indiana

Nonprofit promotional items raise awareness for recovery program

New Roots Recovery Village is a nonprofit working to give women the support they need to build a new life. Whether their journey has included incarceration, addiction, domestic violence or other circumstances, the Winchester, Indiana, organization provides women with the resources and mentorship they need to transition back into their communities. New Roots Recovery Village is also working to establish a recovery residence expected to open in late 2026.

The mission is driven by Lauren Abshear, founder and executive director, who persevered through her own challenging circumstances and now provides a helping hand to other women in similar situations. “I don’t think women always get the support or services they need,” said Abshear. “I have the lived experience. I was locked up for four years, many years ago, and I’ve been clean for 10 years. I’ve lost a brother and father to addiction as well. I’ve learned so much from all of it.”

Building a foundation for fresh starts

While New Roots Recovery Village works toward opening its recovery home, the team operates a resource center and business office in downtown Winchester. Beyond a safe and supportive environment, the recovery home will offer life-skills classes—covering everything from getting a driver’s license or GED to cooking and other everyday skills.

As a new nonprofit in a small, rural community, getting the word out has been vital. Abshear has taken part in a variety of community events, fundraising activities and networking opportunities. From Fourth of July celebrations to conversations with state and local officials, every impression matters.

Boosting visibility with nonprofit promotional items

A one by one grant provided an outdoor banner, table throw and lip balm tubes. The nonprofit promotional items gave a boost to outreach efforts across the community. Having the banner and table throw front and center creates a professional and eye-catching presence at events, helping raise awareness for the mission. After face-to-face interactions, handing out the lip balms provides a simple but useful way for the brand to stay front of mind. “Everyone has loved the lip balms,” Abshear said.

As the organization grows, the custom promotional materials will continue to play an important role. Along with building awareness and fundraising, volunteer recruitment will begin before long. There’s a lot of work left to do, but Abshear’s story is one of overcoming obstacles.

“This is where my heart is, where my passion is,” she said. “It’s hard starting from nothing, but I know one day it’s going to be worth it. I know it’s all for something bigger than me.”

A note from Cheryl

New Roots Recovery Village helps women find support as they work toward building new lives and brighter futures. We’re proud to support the mission and provide nonprofit promotional products to build brand awareness and rally support. If you’re interested in a one by one grant, visit onebyone.4imprint.com.

For more information about New Roots Recovery Village, please visit https://www.newrootsrecoveryvillage.com/

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